Break through the noise : the nine rules to capture global attention
(Book)
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Copies
Location | Call Number | Status | Due Date |
---|---|---|---|
Pines and Plains - Simla Public Library - NONFICTION | ANF 658.8 STA | Checked Out | May 23, 2024 |
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More Details
Published
Boston : Houghton Mifflin Harcourt, 2019.
Format
Book
Physical Desc
x, 229 pages : illustrations ; 24 cm.
Street Date
1907.
Language
English
Notes
General Note
Includes index.
Description
"The internet is an extremely noisy place. Why does some content break through and reach millions of people--while so much else doesn't? The odds of landing your video on YouTube's front page are a staggering one in two million. But Tim Staples has beaten those odds thirty-five times and has built a thriving business in the process. As the CEO of Shareability, Staples launched a multimillion-dollar headphone brand by filming soccer star Cristiano Ronaldo in disguise--all while not spending a nickel on traditional advertising. Staples and his colleagues lifted a small pet food company from obscurity to an IPO on the power of two hit YouTube videos. Plus, they helped propel Cricket Wireless to the most shared brand of its kind, by using social media to make people smile. In [this book], Staples reveals his pioneering nine-step approach to winning global mention for your brand--without spending a fortune. Far from being just another empty promise on how to make your content go viral, this book offers a real roadmap to understanding how content spreads online. Through the powerful concept of 'shareability' you'll learn how to make the intricate algorithms of major social platforms work for you. Whether you're an executive, an entrepreneur, or an Instagram star in the making, this is the one book that will give you the secret sauce on how to break through the noise and to take your brand farther than you ever thought possible."--Dust jacket.
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Citations
APA Citation, 7th Edition (style guide)
Staples, T., & Young, J. (2019). Break through the noise: the nine rules to capture global attention . Houghton Mifflin Harcourt.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Staples, Tim and Josh Young. 2019. Break Through the Noise: The Nine Rules to Capture Global Attention. Houghton Mifflin Harcourt.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Staples, Tim and Josh Young. Break Through the Noise: The Nine Rules to Capture Global Attention Houghton Mifflin Harcourt, 2019.
MLA Citation, 9th Edition (style guide)Staples, Tim, and Josh Young. Break Through the Noise: The Nine Rules to Capture Global Attention Houghton Mifflin Harcourt, 2019.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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